Richard Laermer and Mark Simmons
| Richard Laermer is an authority in marketing and media and a former magazine and newspaper reporter. The author of Full Frontal PR and Trendspotting and host of Unspun Radio, he is CEO of RLM PR—which practices that old-time gospel of punk. He has consulted for Comcast, Fujifilm, Consumer Reports, Time Inc., Discovery Healthy, E*Trade, and others. The cohost of the TLC series “Taking Care of Business”, Laermer speaks about trends for corporate groups. He lives in midtown New York, La Quinta, California, and many airplanes in between, with his spouse and, wistfully, no dog.
Please visit www.rlmpr.com Mark Simmons is a leading punk marketer with more than eighteen years’ experience on both sides of the Atlantic. He helped make Coca-Cola an even bigger worldwide brand while at the corporate giant; founded the advertising agency Anti-Corp; and managed the West Coast office of Crispin Porter + Bogusky. His passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity. A consultant and self-taught big cheese, he lives in Santa Monica, California, with his wife and young son. Please visit www.cpbgroup.com |
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PUNK MARKETING: Get off Your Ass and Join the Revolution HarperCollins, February 2007 Genre: Popular Culture Foreign Sales |
| Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded “Punk Marketing”—and it’s one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. In an age of digital video recorders, “branded” entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there’s a built-in plan to equip you with tools to make all this change work out just fine. |