Ken Stern is the President of Ken Stern Associates, a multi-million dollar institutional and individual wealth management firm. Stern has written six successful books on personal finance and has appeared on CNN, CNBC, PBS, and “The Today Show”.

Please visit www.kenstern.com



POUNCE:
How to Seize Profit in Today’s Chaotic Markets
St. Martin’s Press, March 2009
Genre: Current Events & Politics

Foreign Sales
Brazil: Elsevier

Eat or be eaten: The ways of the jungle are strikingly similar to those of the financial world. Investment predators create a plan for capturing their prey (prime investment opportunities) while risk is fairly low, and spit the bones out (sell the investment) before they become prey themselves. Pounce describes a system that is neither frantic day trading nor passive buy and hold investing. After setting up a three-pronged strategy based on quantitative measures of market value, economic direction, and market sentiment, the investor chooses stocks, exchange traded funds (ETFs), or mutual funds using easy-to-understand criteria. Then the system is tweaked no more than once a month. This strategy places the laws of probability directly in the investor’s favor. Recessions, disruptive periods, or bear markets are all potential windows of opportunity.